STRATEGIES FOR CULTURAL TOURISM DEVELOPMENT

Strategies for Cultural Tourism Development is a book that discusses the fundamental concepts, development strategies, and approaches to managing cultural tourism in a way that considers local cultural values and community participation. The discussion begins with an introduction to tourism and continues with the basic concepts of tourism, including its functions and objectives as well as the various components that support tourism activities. Understanding these fundamental aspects provides an important foundation for examining tourism as a multidimensional sector involving destinations, visitors, local communities, cultural resources, facilities, and other supporting elements.
The book then focuses on cultural tourism and its development by examining the meaning of culture, the concept of cultural tourism, and strategies for developing tourism based on cultural resources. Particular attention is given to Community-Based Tourism (CBT) and sustainable tourism as approaches that place local communities and the preservation of cultural and environmental resources at the center of tourism development. Through these approaches, cultural tourism is viewed not only as an economic activity but also as a means of preserving cultural heritage, strengthening community involvement, creating local opportunities, and ensuring that tourism development can continue while maintaining the identity and values of local communities.
The final part of the book presents Majene Regency as a case study of cultural tourism development. It provides a general description of Majene Regency and examines the development of its cultural tourism potential by considering local cultural resources, historical heritage, community characteristics, tourism facilities, and other supporting factors. This case study illustrates how theoretical concepts and development strategies can be applied within a specific local context. This book is expected to serve as a useful reference for students, academics, tourism practitioners, policymakers, and readers interested in understanding cultural tourism development through approaches that emphasize community participation, sustainability, cultural preservation, and the strengthening of local potential.